Tag Archives: marketing for ministry

Is Your Vision Drivng Your Brand?

As a marketing consultant, I often work with people who are a little bit uncomfortable with the idea of branding and marketing themselves.  I very often hear things like:

  • I don’t like marketing and advertising.  It feels manipulative.
  • Spending time on marketing means I’m not putting my energy into my real work.
  • Promoting myself feels egotistical, like I’m out to get something.
  • I don’t want to shove my name or my product in people’s face.

I get it.  I really do.  If you are coming from a place of trying to convince someone to buy something they neither want nor need, marketing can come across as manipulative.  If you are trying to decide what to make or sell based on what the market says people want, that can feel like a distraction from your real work or a dilution of your vision.  But here’s my question:

Is your brand driving your vision? Or is your vision driving your brand?

In good marketing, vision comes first.  Brand is used to communicate the vision, to raise the real work into a place of visibility and public awareness.  Who you are, when communicated beautifully and authentically, sells itself.  Then marketing becomes simply a use of tools to help people find that authentic vision-driven brand that they so resonate with.  It becomes about creating content that inspires your natural audience, whether they ever hire you or not.  It becomes about presenting every aspect of your business is a voice, style and method that says something about who you are and why they might benefit from getting to know your brand.  When vision drives the brand, marketing is a two-way communication and the product sells itself.  All you have to do is be yourself.

So, here’s the call to action:

Get really, really clear on your vision.  

  • Who are you, as a business?
  • What do you do?
  • How do you benefit your clients?
  • What makes what you do special or different from your competitors?
  • What’s the highest experience you envision for your clients?
  • Who are the ideal clients for you?
  • What do they want and need, and how does that match up with who you are?

When you know the answers to these questions, branding is easy and marketing is a joy.

How to Make Customized Social Media Graphics from our Free Templates

At Mad Science Consulting, we love to see beautiful graphics that are perfectly branded to highlight the best qualities of a company or organization.  Our “Marketing for Ministry” initiative puts special focus on making this especially easy for independent ministries in the world.  Whether you are a minister, the communications director of a church (or temple or spiritual center, etc.) or a faith-based coach or counselor, we want you to succeed!  Gorgeous graphics do not have to be terribly expensive or difficult to achieve.  In fact, we’ve made it as simple as possible, with this offer:

Download FREE social media graphics templates for your ministry here.

We’re giving away twelve beautiful graphics specifically designed to promote ministry on social media — Bible quotes, inspiration quotes, Sunday service invitation, new member welcome and more — in a variety of styles and looks.  Every graphic is high quality and will make your ministry look good!

We’ve provided two versions of each image: One is a branded mock-up, included to show you where to place your branding information.  It will look like this:

The second image is a template .jpeg for you to upload to canva.com so you can add your own information.  It will look like this:

 

You’ll notice that the filename of the template image includes the font style, font size and color number we recommend for your branding information.  (By branding information, we mean the customized information you want to add.  It might be your church name, your web site, your name, etc.)  Below, you’ll find our infographic instructions on how to use our  FREE templates (get them here) in www.canva.com.  Once you’ve played in Canva, you’ll see how simple it can be to create amazing graphics for your ministry!

 

Get your free social media graphics templates now!

10 Ways to Use Facebook Live to Promote Your Ministry [Infographic]

Facebook Live is the hottest new phenomenon in social media, and you should be using it to promote your ministry and connect your community.  Video is important, but live native video is essential.  Why?  Because viewers comment ten times more on live video than on recorded video.  Because live video is watched three times longer on average than recorded video.  Because Facebook prioritizes Facebook Live video, showing it to more of your followers than any other kind of post.  Facebook Live is easy to use, and there are tons of ways to utilize it in your community.  Here are 10 ways to use Facebook Live to promote your ministry:

 

Lezli Goodwin is Creative Director for Mad Science Consulting.  She finds extreme joy in helping clients find their footing in the nebulous areas of social media, blogging and small business marketing.  Follow her on Twitter @madscienceinc   www.madscienceconsulting.com

Fun & Easy Free Graphic Ideas For Social Media Marketing in Ministry [Infographic]

Social Media trends in 2017 are moving more and more in the direction of shareable graphics.  In fact, graphics use in social media marketing increased 130% between 2015 and 2016 alone.  The good news is that there are fun and easy ways to create custom graphics for your ministry that will only take a few minutes and won’t cost you a dime. Here’s are a few great ways to utilize free graphics in your ministry:

fun & easy (1)

 

Here are some fun examples that I made on www.quotescover.com.  In case you are wondering, each graphic took me less than two minutes to make!

Famous Quote Example:

SMMFM Quote example

 

 

Testimonial Example:

SMMFM Testimonial Example

 

 

Scripture Example:

SMMFM Scripture example

 

 

Question Example:

SMMFM Question example

 

Have fun creating free custom graphics for your ministry.  It will make a huge difference!

Lezli Goodwin is Creative Director for Mad Science Consulting.  She finds extreme joy in helping clients find their footing in the nebulous areas of social media, blogging and small business marketing.  Follow her on Twitter @madscienceinc   www.madscienceconsulting.com